In this unit of study, students will focus on the details of their first project, which is producing a promotional advertisement for a local business, as part of a team of students constructed under my direction. During this unit, students will also:
- Develop an understanding of the role of video advertising
- Identify and apply means of hooking the attention of a target audience
- Create a production that clearly communicates a message
- Identify examples of product placement and co-promotion in the media
- Working with a real client, plan and produce a marketing promotional project for a specific target audience