Today’s class welcomes Mr. Ryan Hume as our guest speaker. Ryan been teaching writing for nearly two decades, including more than eight years as an instructor at Clatsop Community College, where he taught composition, literature, and language arts, while also serving as the faculty advisor to Rain Magazine, Oregon’s longest-running literary journal, which is produced annually by the students of Clatsop Community College.
In today’s discussion, Ryan will help us dissect advertising videos as prime examples of applied rhetoric, carefully crafted to persuade viewers. These ads operate within a specific rhetorical situation, shaped by the historical period, social setting, and economic conditions. Advertisers establish ethos by employing celebrity endorsements or showcasing their brand’s expertise and trustworthiness. They appeal to pathos by triggering emotions like joy, fear, or nostalgia through compelling visuals, music, and storytelling. Furthermore, logos is utilized through logical appeals, such as presenting product features, statistics, or customer testimonials. Effective advertising videos also consider kairos, the timeliness of their message, ensuring it resonates with current trends or events. Ultimately, these videos combine these rhetorical elements to create a persuasive message that influences consumer behavior.
To help drive home these concepts, Ryan will walk the class through a wide array of advertisements for discussion and analysis.
